Ford F-150 Leads Pack in KBB’s Q4 2022 Brand Watch Report


Back in November 2022, the Ford F-150 was named the most considered non-luxury vehicle in Kelley Blue Book’s Brand Watch Report for Q3 of 2022. Well, we are pleased to announce that the Q4 2022 version of KBB’s Brand Watch Report has been released, and the Ford F-150 has once again come out on top as America’s most considered vehicle!

Ford F-150

The F-150 held strong and maintained its position as the top considered vehicle in a quarter that was heavy on pickups and crossover/SUVs. In fact, the Chevy Silverado 1500, Honda CR-V, Toyota Tacoma, GMC Sierra 1500, Dodge Durango, Honda Civic, Ford Super Duty, Toyota Camry, and the Honda Accord/Chevy Silverado HD, which tied for tenth place, all followed the F-150 on the list.

Interestingly, the only segment that saw an increase in shopping consideration in Q4 was trucks, according to KBB. This resilience is particularly noteworthy as the market continues to cool off a bit, with all other segments experiencing a decline in shopping consideration.

For those of you who are not familiar, the Kelley Blue Book Brand Watch report is a consumer perception survey that evaluates how a brand or model stacks up with its competitors on a dozen factors key to a consumer’s buying decision. The methodology includes surveying both mobile and desktop users instead of only desktop users.

We’re thrilled to see that the Ford F-150 continues to be a top choice for new vehicle shoppers, and we’re proud to offer this fantastic vehicle at Gary Crossley Ford.



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