Ford Maverick Shines in 5-Year Cost of Ownership Awards


Hey there, it’s Todd Gentry, General Sales Manager at Gary Crossley Ford in Kansas City! I’m here to talk to you about the Ford Maverick and the impressive recognition it’s been receiving lately. Not only has this compact pickup truck gained a significant fan base, but it’s also proving to be a great bang for your buck in the long run. 

The Ford Maverick's Impressive Awards and Recognition

I’m excited to share that the Ford Maverick has won a 2023 Five-Year Cost to Own award from Kelley Blue Book, joining our Ford F-150 Lightning and Ford Bronco in this accomplishment. This just goes to show that the beloved Maverick not only offers a low cost of entry but also a more affordable ownership experience overall. 

Understanding the Five-Year Cost to Own Award

The Maverick stands out in the compact pickup segment, boasting an average five-year cost of ownership of $31,416. That’s $3,306 less than the segment average! Kelley Blue Book considers factors such as insurance, maintenance, fuel costs, state fees, and depreciation when calculating these figures. You may not always think about depreciation when buying a new vehicle, but it’s one of the most significant expenses new car owners face. 

Depreciation: A Crucial Factor in Vehicle Ownership Costs

To determine depreciation costs, KBB uses their own residual values and combines them with financial data from third-party providers. They apply a sophisticated valuation methodology to calculate total ownership costs for new vehicles. 

As Janice Yoell, senior manager of valuations for Kelley Blue Book, said, “Many car shoppers would be shocked if they understood that the cost of ownership can vary in staggering amounts from one vehicle to the next, potentially to the tune of thousands of dollars over time.” She goes on to emphasize the importance of considering a vehicle’s cost of ownership when making a purchase decision. 

Experience the Crossley Difference

So, if you’re considering a compact pickup, come on down to Gary Crossley Ford in the Kansas City Northland and check out the Ford Maverick. You’ll not only get a fantastic truck at a great price, but you’ll also enjoy a more affordable ownership experience in the long run. 



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