Allocation formulas for popular new Blue Oval products including the Ford Bronco and Ford Bronco Sport favor larger dealers in more populated areas, while reservations weren’t necessarily being filled in the order they were received, either. This came as a bit of a shock to some, and many wondered if this also applied to 2022 Ford Maverick orders, as the new compact pickup has also proven to be a red-hot commodity. However, it appears that this isn’t the case, according to Ford itself.
Ford recently posted in the Maverick Truck Club forums to let customers know that 2022 Ford Maverick orders are in fact being scheduled when they’re received. “Traditionally, we have allocated vehicles to dealerships based on historical sales data, which helped determine the scheduling of orders,” the post reads. “While we initially followed this process for Maverick, we quickly pivoted when customer demand exceeded expectations. As a result, orders are scheduled in the order in which they are received, regardless of dealer, pending any capacity and commodity limitations. Oldest Maverick retail orders are prioritized first, provided the Dealer has completed the required Customer Order Verification Process (COVP) AND the order can be scheduled within existing supply and optional features/package availability.”
This is good news for 2022 Maverick order holders that have already been waiting to take delivery of their new pickup for months now. Since its launch last year, the Maverick has remained a highly sought-after commodity, with dealer inventory turning in just four days while the new pickup is also among the top 20 fastest-selling vehicles on the market and even outsold its big brother – the mid-size Ford Ranger – in Q1 of 2022.
Extreme demand for the new model prompted Ford to stop taking Maverick retail orders for the 2022 model year back in January. Additionally, the Maverick Hybrid was only expected to represent 40 percent of the pickup’s take rate in its first model year, but consumer demand for the fuel-sipping model far exceeded the automaker’s expectations. As such, Ford recently admitted that it may be forced to push some 2022 model year orders to 2023.
Source: Ford Authority