While every company that makes and sells products aims for each to be a major success, consumer interest in a number of recent Ford models has exceeded the automaker’s expectations by a long shot. That includes a better-than-expected response to the Ford Bronco, Ford F-150 Lightning, and Ford Maverick, all of which received enough reservations/orders to quickly exceed FoMoCo’s production capacity. But it seems that on a more micro level, consumer interest in the 2022 Ford Maverick Hybrid, in particular, also exceeded the automaker’s expectations by a large margin.
“Our intentions were to produce roughly 40 percent of our 2022 model year Maverick as a hybrid offering,” Ford Maverick Marketing Manager, Trevor Scott, said in a recent interview. “But demand for the standard hybrid Maverick has just been phenomenal. I think it’s completely exceeded our expectations. So to proactively manage the ordering process to avoid getting into the position where we would oversell the amount that we could actually go out and build, we elected to stop taking retail orders for the hybrid option around November of last year.”
The 2022 Ford Maverick Hybrid did in fact wind up compensating for 40 percent of the model’s sale mix reported back in February, while extreme demand for it and pickups powered by Ford’s 2.0L EcoBoost I-4 prompted the automaker to stop taking orders for both models over the past few months. Even still, some 2022 orders may ultimately wind up getting pushed back to the 2023 model year.
Meanwhile, the Maverick remains one of the fastest-selling new vehicles on the market, while the Hybrid model is also one of the top considered electrified vehicles on sale today, too. Somewhat surprisingly, the Maverick’s biggest conquest has been the Honda Civic, a vehicle that it aligns with closely in terms of fuel economy and pricing, while the compact pickup has also been a hit with business owners. Unfortunately, that popularity comes with a price, as the Maverick is also one of the top new vehicles selling for more than MSRP, too.
Source: Ford Authority