Unveiling the 2024 Ford Bronco: What’s New and Exciting

2024 Ford Bronco

Big news is rolling in from the automotive world, and it’s all about the 2024 Ford Bronco. If you’re as excited as we are about hitting the trails in style, gear up because there have been some major changes that we can’t wait to share with you. 

Last week, the 2024 Ford Bronco caused quite a stir when the official channels dropped some tantalizing updates. The automaker pulled back the curtain on a series of changes across the lineup, giving us a taste of what’s to come for the upcoming model year. But hold onto your hats because now, with the online configurator up and running, we’ve uncovered even more exciting details, including fresh pricing and a game-changing package consolidation. 


Let’s dive right in and break down the exciting changes that are making waves in the world of off-road SUVs. 

Goodbye, Base Trim: Embracing Transformation

First things first, let’s address the elephant in the room: the base trim is no more. Ford is all about shaking things up, and this time they’ve waved goodbye to the base trim, setting the stage for a lineup that’s all about elevated experiences from top to bottom. 


The High/Lux Package: Where Luxury Meets Adventure

Now, here’s where things get interesting. The eagle-eyed among you might have noticed that Ford has decided to play matchmaker with two of their most popular packages, the High Package and the Lux Package. These two heavyweights have come together to create the ultimate power couple: the High/Lux Package. 

Now, I know you’re wondering, what exactly does this package bring to the table? Well, my friends, the High/Lux Package is a fusion of the best of both worlds, with a few notable exceptions. Say goodbye to the guessing game because I’ve got the rundown on what’s included: 

  • 360-Degree Camera: See every angle of your off-road kingdom. 
  • Additional Sound Deadening: Keep the noise out and the adventure in. 
  • Adaptive Cruise Control: Cruise confidently, even on the most winding paths. 
  • B&O® Sound System by Bang & Olufsen®, 10 Speakers including Subwoofer: A symphony for your senses, wherever you roam. 
  • Evasive Steering Assist: Navigate obstacles like a pro. 
  • Front Parking Sensors: No more parking jitters, even on rugged terrain. 
  • Heated Steering Wheel: Stay warm when the trails get chilly. 
  • Information on Demand Panel: Your co-pilot for seamless navigation. 
  • Mirrors, Sideview – LED Approach Lamps and LED Spotlight: Illuminate your path, day or night. 
  • Smart Charging USB Ports, Dash Board: Stay connected and charged on the go. 
  • Universal Garage Door Opener: Because coming home from your adventure should be seamless. 
  • Wireless Charging Pad: Keep your devices juiced up without the hassle of cords.

But hold on, there’s a twist. While most of these features are a direct transfer from the High and Lux Packages, the 12-inch touchscreen that was once part of the High Package has taken a bold step. It’s now a standard feature across all Bronco models. Talk about leveling up! 

Where to Find the High/Lux Magic

Now, you might be wondering where you can get your hands on this dreamy package. Well, wonder no more! The High/Lux Package is available on the Outer Banks, Badlands, and Wildtrak trims. Unfortunately, it won’t be joining the party on the Big Bend, Black Diamond, or Everglades models. And for those of you ready to tackle the trails with the Raptor, guess what? The High/Lux Package comes standard on the Raptor trim. It’s like a VIP pass to the ultimate adventure experience. 

Streamlined Simplicity: Ford's Mission for the Future

Before I wrap up, let’s talk about the bigger picture. Ford is on a mission to simplify and elevate the driving experience across the board. The 2024 Ford Bronco is just the tip of the iceberg. Other vehicles, like the 2024 Ford Bronco Sport, are following suit by waving goodbye to their base trims. This commitment to streamlining isn’t just about looking good; it’s about quality. Ford’s top brass have made it clear that this move is aimed at addressing quality issues head-on, with a target date of 2025 to roll out these changes across their entire lineup. 


Rev Up for the Future

So, there you have it, folks! The 2024 Ford Bronco is breaking barriers and setting new standards for the off-road SUV experience. With the base trim in the rearview mirror, the High/Lux Package taking center stage, and Ford’s commitment to a simplified and quality-driven future, the road ahead looks more exciting than ever. Get ready to roll, because the future of off-roading starts now! 



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