Embrace the Dark: The 2024 Bronco Raptor’s New Black Appearance Package

A 2024 Bronco Raptor with the new Black Appearance Package off-roading on a scenic trail.

Under dramatically darkened skies, coinciding with the total solar eclipse of April 8, 2024, Ford unveiled an exciting addition to their Bronco lineup—the 2024 Bronco Raptor Black Appearance Package. Revealed at the exclusive Bronco Off-Roadeo event in Texas, this package introduces a bold new aesthetic to the Bronco Raptor’s robust design. 

Sinister Styling and Enhanced Features

The Black Appearance Package offers a sinister twist to the Bronco Raptor’s design. With a Shadow Black painted roof, matching mirror caps, a painted roll bar, and fender flares, this package creates a striking contrast that is sure to turn heads. The package doesn’t stop there; it also includes a Matte Black steel bumper, skid plate, and tow hooks—each element contributing to its menacing look. 

The side of the 2024 Bronco Raptor with the new Black Appearance Package on a beautiful off-road trail.

A Nod to Heritage and Customer-Inspired Additions

Drawing inspiration from the legacy of the sixth-generation concept Bronco SUVs, the Shadow Black painted roll bar mirrors this historical nod. Additionally, the painted skid plate is a direct response to current Bronco Raptor owners who have taken customization into their own hands, painting the skid plates themselves to match their adventurous spirit. 

Top down view of the Bronco Raptor with the new Black Appearance Package.

Pricing and Availability

At an MSRP of $4,995, the unique Raptor body-side and hood decals complete the package, offering a custom look at a competitive price. Orders for the Black Appearance Package will open at the end of April 2024, providing enthusiasts and existing owners the opportunity to enhance their Bronco Raptor’s appearance further. 

The front end of the 2024 Bronco Raptor with the new Black Appearance Package.

Jason Hyde, Bronco Brand Manager, sums it up best: “Customers choose Bronco Raptor for two reasons: its high-performance off-road capabilities and its distinctive appearance. The Black Appearance gives them a look that stands out on any trail and under any sky, even during a total solar eclipse.” This package promises to elevate the Bronco Raptor’s aesthetic, making it as bold and fearless as the paths it will undoubtedly conquer. 

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