Mustang Sales Steer Ford to Success: A Look at the Sports Car’s Dominance

2023 Ford Mustang

The Ford Mustang has been an iconic car for generations and is still going strong. Despite facing challenges in recent years, such as lagging sales compared to the Dodge Challenger, the Mustang remains a beloved American pony car. The launch of the all-new 2024 Mustang is highly anticipated, and it’s expected to generate renewed interest in the model. 

However, the Mustang is not just a favorite in the US. It has also been the world’s top-selling sports car for the past decade. S&P Global Mobility has confirmed this, and Ford’s own data shows that the US remains the biggest customer for the Mustang, with 78% of its global sales going to the model’s country of origin. 

While the Mustang has always been popular in the US, its popularity is increasing in other parts of the world. Last year, the Mustang saw sales increases of 17% in Germany, 14.4% in the UK, 14.9% in Switzerland, and 7.4% in the Middle East. This growth in sales demonstrates that the Mustang is becoming a popular choice among car enthusiasts globally. 

2023 Ford Mustang

Dave Bozeman, Vice President of Enthusiast Vehicles for Ford Blue and Ford Customer Service Division, said, “We’re proud of the entire Mustang family, what it represents to Ford and especially our passionate Mustang owners and fans. It’s our commitment to serving Mustang’s global community, from Atlanta to Adelaide and beyond, that has earned Mustang the honor of world’s best-selling sports car for 10 years combined.” 

The Mustang has always been a favorite among traditional customers, but the new S650 model is designed to appeal to a younger crowd as well. Ford is committed to serving the Mustang’s global community and ensuring its popularity continues to grow. 

For fans of the Mustang, there is plenty to look forward to in the coming years. In addition to the launch of the all-new S650 model, the range-topping Shelby GT500 convertible is expected to return in 2025 for the 2026 model year. There has already been sightings of a next-gen Shelby GT500 convertible out testing, which has generated excitement among Mustang enthusiasts. With its continued popularity and a slew of new models on the horizon, the Ford Mustang is set to remain a top pick for sports car enthusiasts around the world. 



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