2023’s Top Vehicle: How Ford F-Series Leads the Way

a Ford F-Series truck on an open road at sunset, symbolizing its enduring journey atop the U.S. automotive scene. The background features a blend of rural and urban elements, highlighting the truck's versatility and widespread appeal.

For over forty years, the Ford F-Series has not just been a familiar sight on American roads—it’s been a reigning champion in the U.S. automotive market. This iconic lineup has consistently secured its place at the summit of sales charts, showcasing its enduring appeal across several metrics, from new and used vehicle sales to financing and leasing rates. The latest achievement in its impressive track record? Leading the U.S. in vehicle registrations for 2023. 

Ford F Series truck

According to fresh insights from S&P Global Mobility, the Ford F-Series outpaced all competitors last year, amassing a total of 676,989 registrations. This figure represents a significant 4.5 percent of the total vehicle registrations in the country. Its nearest rival, the Chevy Silverado, lagged considerably behind in second place. The lineup for the top spots also featured the Toyota RAV4, Ram 1500, Tesla Model Y, Honda CR-V, GMC Sierra, Toyota Camry, Nissan Rogue, and Jeep Grand Cherokee, highlighting another year favoring truck models. Remarkably, the F-Series maintained its lead even when fleet sales were excluded from the tally. 


The significance of the F-Series to Ford’s portfolio cannot be overstated. It’s not just a vehicle; it’s a powerhouse brand that, in 2020, generated more revenue than major corporations like Starbucks, second only to the Apple iPhone in branded consumer product sales. The F-Series’ continued dominance in pickup and overall new vehicle sales through 2023 underlines its unyielding position in the automotive landscape, with no indications of a slowdown in sight. 

Ford F Series truck

Ford’s flagship continues to drive the brand forward, proving that the American love affair with trucks is far from over. As we look to the future, the F-Series stands as a testament to Ford’s innovative spirit and its unwavering commitment to quality and performance. 



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