As 114 million Americans are currently participating in some sort of outdoor adventure activities on a regular basis, new data from S&P Global Mobility found that Ford sold 1.2 million four-wheel-powered vehicles in the United States in 2021 – which is roughly 18 percent more than the next best-selling brand, Toyota, and 42 percent more than Jeep.
Nearly two-thirds of The Blue Oval’s overall new vehicle sales consist of Ford 4×4 models, compared to around one-third a decade ago. Even more impressively, it isn’t just men or older folks that are purchasing these vehicles anymore, as more than one-half of the automaker’s female and millennial customers are choosing all- or four-wheel drive equipped vehicles, too – around double the rate from 10 years ago.
Ford – which currently offers 13 four-wheel-powered trucks and SUV vehicle lines – has led all automakers in that regard when it comes to sales since 2000. Customers have a wide variety of offerings to choose from, ranging from the high-performance Ford Explorer and Ford Edge ST to the more rugged Ford Bronco Sport, Ford Bronco, Ford F-150, Ford Super Duty, and Ford Expedition, to name just a few.
“We know customers want SUVs for the additional cargo space and convenience, and also for the capability and confidence that comes with a four-wheel-powered vehicle,” said Dave Rivers, Ford U.S. SUV marketing manager. “In some cases, it’s the day-to-day confidence of driving in snow, but it’s also the desire to get outdoors, get off-road and find new adventures.”