New Ford Vehicle Retail Orders Surged To 70K In December 2021

New Ford Vehicle Retail Orders Surged
Ford revealed that it took over 70,000 new vehicle retail orders in the month of December, which is up from 58,000 orders in December 2020. Call (888) 823-8197 for more information on the $1000 Ford Retail Order Bonus from #MyKCFord.

The semiconductor chip shortage and other related supply chain challenges have severely impacted global automotive production over the last year or so, leading to dwindling new vehicle inventory and skyrocketing prices for both new and used vehicles. However, this pandemic-induced problem has also forced automakers to change the way they do business. Ford CEO Jim Farley admitted last summer that the automaker would switch to more of a built-to-order approach moving forward, and that shift has apparently already begun, according to FoMoCo’s December sales report that shows a surge in new Ford vehicle retail orders.

2022 Ford Super Duty Limited Exterior 001 Front Three Quarters 1024x521

2022 Ford Super Duty Limited

The automaker revealed that it took over 70,000 new Ford vehicle retail orders in the month of December, which is up from 58,000 orders in December 2020. A significant 33 percent of Ford’s retail sales last month stemmed from customer orders, much of which is due to a bevy of recently released products like the Ford Bronco and Ford Maverick, which customers were able to reserve and then convert those reservations into orders.

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Call (888) 823-8197 for more information on the $1000 Ford Retail Order Bonus from #MyKCFord.

This trend is nothing new, as Ford also accumulated 70,000 retail orders back in July, which at the time was 10 times higher than the year prior. This shift appears to be permanent for Ford, which is currently targeting a 50-day supply – considerably less than the 75 days supply that the automaker has historically maintained as it shifts toward a more profitable order-based system.
2022 Ford Bronco Four Door Eruption Green Exterior 002 Rear Three Quarters 1024x683
2022 Ford Bronco Four Door Eruption Green
Less inventory on dealer lots means fewer dollars spent on incentives trying to clean out old, unsold inventory, and direct sales models are the hallmark of EV automakers like Tesla and Rivian, which can charge full price and don’t have to worry about the overhead, haggling, or markups associated with physical dealerships.

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