Ford‘s Q1 sales increased by 10.7 percent, making it the top-selling brand in America, thanks to the success of its iconic vehicles, including commercial and electric models. The sales growth was observed across the areas of Ford’s strengths, such as three-row SUVs, trucks, Bronco, Mustang, and electric vehicles, with notable increases in sales figures. The overall vehicle sales of Ford, including Ford Blue, Ford Pro, Model e, and Lincoln, amounted to 475,906, up by 10.1 percent compared to the previous year, and the estimated share also increased.
In the first quarter, Ford’s EV sales grew by 41.0 percent, with sales of 10,866 electric vehicles, including 4,291 F-150 Lightnings. However, Mustang Mach-E sales were down due to the plant’s downtime for production changes. Ford Pro’s E-Transit, America’s best-selling electric van last year, saw a 62.7 percent increase in sales.
Ford is the leading truck manufacturer in America, with 254,023 trucks and vans sold in the first quarter, surpassing GM’s sales by approximately 27,000 vehicles. Ford’s overall truck sales, including pickups and vans, were up by 19.6 percent due to the robust sales of F-Series pickups and Ford Pro’s Transit van.
To maintain its growth momentum, Ford is increasing production at various plants across North America. Additionally, the Kansas City Assembly Plant will add a third crew in April to boost Ford Pro’s Transit and E-Transit van production.
According to Andrew Frick, Ford’s vice president of sales distribution and trucks, the strong customer demand for Ford’s truck, SUV, and electric vehicle segments, including the new product launches of Super Duty, Escape, Mustang, and Ranger, has led to the company’s sales growth and investments.