Since its launch last year, the 2022 Ford Maverick has been one of the hottest and fastest-selling new vehicles on the market, even outselling its big brother, the Ford Ranger, last month. High demand and low supply has also made the Maverick one of the most commonly marked-up new vehicles on sale, but that hasn’t diminished consumer interest in the 2022 Ford Maverick Hybrid one bit. In fact, the Maverick Hybrid first landed on Kelley Blue Book’s most considered electrified vehicles list in Q3 of 2021, stayed there in Q4, and is once again on that list as KBB’s Q1 2022 Brand Watch report has been released.
KBB’s Brand Watch report – a customer perception survey that analyzes consumer shopping behavior to see how different brands and models stack up against each other – found that consideration of electrified vehicles as a whole surged to new levels last quarter, when one in four new vehicle shoppers surveyed said they were considering a hybrid, plug-in hybrid, or EV. Meanwhile, after moving up from seventh-place in Q3 to fifth in Q4, the 2022 Ford Maverick Hybrid surged once again, claiming the number two spot on KBB’s list of the most considered electrified vehicles.
The Toyota RAV4 Hybrid maintained its position atop this list, while the Maverick Hybrid beat out the Tesla Model Y, Tesla Model 3, and Honda CR-V Hybrid to round out the top five. To date, the Maverick Hybrid has exceeded Ford’s expectations by a long shot and attracted a large number of first-time pickup buyers, as well as plenty of Honda Civic owners.
The 2022 Ford Maverick Hybrid has racked up its fair share of accolades in recent months as well, including a Wards Auto Top 10 Best Interior & UX award, as well as Vincentric’s 2022 Best Fleet Value in America Award.
Source: Ford Authority